A Company Without Marketing is Like a Company Without Electricity…
When your business was in the early planning stages – just a thought and a dream – what elements did you include in your budget and business plan?
- Rent
- Employees’ salaries
- Office supplies- computers, printers, paper etc.
- Electricity
- Phone
- Marketing?
Often, marketing is NOT included in the Interior Designers, Building and a Architecture industries nor in the Industry Partners (IPs) business plan or budget. Unbelievably, in many cases marketing is not even considered as a vital element which will contribute to the success of the business. The value and importance of marketing is not always understood by business owners until it’s either too late or the business is so far behind their competitors that they are forced to play an expensive and time-consuming game of “catch-up” if they want to stay relevant to today’s savvy customer.
Marketing is just as important to a business as turning on the lights.
Marketing is essential to each and every business. Realistically, there is no existing business where marketing should absent from your success planning.
Marketing is an activity that should be consistent, relevant and part of your daily actions.
Effective marketing encompasses many different activities that work together and complement each other, including: planning, strategy, communications, websites, blogs, social media, and content development, to name a few.
Marketing is a continuous and long-term investment in your company and your brand.
Marketing is the foundation for your business – it is a combination of elements that works to promote your business. It positions your business for the best chance for success.
Are you developing the essential building blocks for a successful marketing foundation?
Email Eileen Burick, President and Executive Creative Director of Burick Communication Design (an ASID Industry Partner), a quick request for your free, no-obligation, 8 1/2-point Marketing Assessment that will reveal how your company’s website design and messaging stack up against the competition — and discover the marketing strategies that can help you generate more leads and drive increased sales!
Click here for more info.